These are usually institutionally driven connections and are post-paid customers. Idea Cellular mostly focuses on competitor strategy in the aggressive telecom sector in India. Tier 3 Urban Circle: Major Benefits for these customers: Idea stores are available in all major metros in and across India present in all states; this helps them to cater to the customers who are not comfortable with the online mechanism.
In the Value added services the prices are exorbitant, so that people willing to avail luxury services will pay high amount to avail it. Idea Cellular focuses a lot of keeping its customers and employees happy. Also, over the years Idea Cellular have sponsored various sports initiatives like cricket and football matches, which helped them to promote their brand over the years.
Company should focus more and more on advertising to promote services in corporate world. The online portal of idea cellular provides a platform for customers to raise their issues faced, and also this helps them to look for various packages which they look to avail or change. Right from purchasing of Idea SIM card to complaint servicing Idea is setup over an integrated process structure.
Special packages like Idea to Idea, STD package, ISD packages are featured so that customers can customize their plans depending upon their paying capability and requirement.
Idea Cellular attracts employees from across various top graduate universities. Idea Cellular has presence across all corners of India. Post-paid plans start from very economical price. Idea Cellular spends a substantial amount of their revenues for advertisements and promotional activities.
Idea Cellular has got an excellent reach and its present in almost every corner of India.
In the prepaid segment, plans such as start-up kit are very attractive, which helps in bringing new customers. The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories.
Idea Cellular currently segments its customer profile into 2 basic groups: Let us start the Idea Cellular Marketing Mix: These are the customers providing revenues to the company between Rs. They also come up with attractive plans of its services that attract customers to its services.
Combo vouchers are prices at differential rates; thus, they are able to exploit the paying capability of its customers.Analysis of Marketing Strategies of Idea Cellular as Perceived by its Employees Kavaldeep Dixit1 International School of Informatics and Management Mahaveer Marg, SectorMansarovar, There is no significant marketing strategy adopted by Idea Cellular in Eastern Rajasthan.
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Idea ppt 1. Pricing Strategy Adopted in 3G TechnologyWithin Telecom Sector By: ISHITA SHAH PGDM Summer Intern, IDEA.
The marketing mix in marketing strategy: Product, Price, Place and Promotion The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market.
It consists of everything that a company can do to influence demand for its product. Aug 20, · COMPANY PROFILE: Idea is the 3rd largest mobile services operator in India, in revenue terms, and recorded a subscriber base of over million or %(Approx.) of the total mobile connections in India as of 31st January As on 31st Januarythe company is leading the MNP (Mobile Number Portability) race.
Marketing Mix of Idea Cellular analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion).
Idea Cellular marketing mix explains the business & marketing strategies of the brand. It also consists of Service .Download